“We stopped reselling three separate tools and put one branded platform in front of 41 salons. Churn halved because the product finally looks like ours.”
Ava Ruiz
Founder, NorthPeak Agency
NicheDesk — the white-label CRM and booking platform you resell as your ownWhite-label CRM + booking you resell as your own.
The multi-tenant platform agencies rebrand and sell to gyms, salons, clinics, and studios. Drop in a vertical pack, point a domain, and bill recurring revenue you own.
400+ agencies
reselling under their own brand
RLS-isolated tenantsStripe Connect built in
Week of 10 March
Schedule
Bookings today
38+12%
Net MRR
$12,480+8.4%
Show rate
94%+6pts
Utilisation
87%+4pts
Mon
10
Tue
11
Wed
12
Thu
13
Fri
14
Sat
15
Sun
16
Maya C.
09:00
Flow class
13:00
Colour
10:30
Consult
15:00
Maya C.
09:00
Jordan L.
11:30
Priya R.
14:15
Intake
09:45
Half sleeve
12:00
Balayage
09:15
Dev O.
13:30
Metcon
17:00
Group PT
10:00
Yin
11:00
Reseller pipeline
4 openLead
North Gym
Bloom Salon
Trial
Zen Studio
Active
Pulse Fit
AI receptionist
replying on WhatsApp
anything friday for a colour?
11:15 or 15:30 with Nadia — 120 min.
11:15 please
Booked · deposit $252.1s
Powering white-label rollouts for agencies in 14 countries
NorthPeak AgencyBloom & Co StudiosIronside Fitness GroupVerdant WellnessKindred ClinicsStudio Nine CollectivePawline PartnersAtlas Local MediaRowan & RaeMeridian Growth
The platformEverything a local business needs.
Everything a local business needs.
Nothing they’d rather build.
One codebase covers bookings, clients, payments, memberships, and compliance — so your agency sells outcomes instead of stitching together six tools.
Booking engine built for no-shows
Multi-staff, multi-room, classes, waitlists, buffers, and deposits — with rules per service. Embed it anywhere or run it on a branded page.
Pick a time
Thu 14 Mar
09:0010:3012:00
13:1514:4516:00
Deposit $25Confirm →
Client portal
Magic-link access to rebook, pay, and sign — no app download.
Next visit
Thu 10:30 · Colour
Reschedule›
Invoices›
Waivers›
Memberships & packs
Recurring plans and prepaid credits that auto-decrement on attendance.
Unlimited monthly$89/mo
10-class pack4 left
QR check-in
Scan at the door. Attendance, credits, and reporting update instantly.
Checked in · 09:58
Front-desk queue clears itself. Attendance syncs to memberships.
Forms & waivers
Intake, consent, and e-signature attached to the client record.
Consent & intake
✓Medical history
✓Patch test confirmed
Cancellation policy
Signature captured
Webhooks, API keys, Zapier
Every booking, payment, and client event is available over REST and outbound webhooks — so agencies can wire NicheDesk into whatever else they sell.
Booking created→Webhook→Zapier / n8n→Your CRM
Reporting your clients will pay for
Per-business revenue, utilisation, retention, and staff performance — the numbers that justify your monthly invoice.
Revenue per business
+34%
Stripe Connect
Payouts + platform fees
Multi-language
Portal + emails localised
SMS & WhatsApp
Reminders that actually land
Every module is gated per plan, so you decide what your resellers can sell — and what costs them an upgrade.
Vertical packs
One platform that speaks gym.
A pack is a JSON config: terminology, fields, booking rules, and colour. Switch it and the whole product changes language — no forks, no custom builds.
What the pack rewrites
- Customer record
- Members
- Booking unit
- Class
- Team member
- Coach
- Demo brand
- Ironside Strength
Booking rules shipped in the pack
Capacity + waitlistMembership creditsContract freeze
{
"pack": "gym",
"customer": "member",
"session": "class",
"accent": "#FF7A45"
}Ironside Strength
Members · Classs · Coachs
Active members
1,284
Classs this week
312
Utilisation
87%
Bookable classs
- Strength 101Coach Rae · 16 spotsBook
- Metcon 45Coach Dev · 20 spotsBook
- PT assessment1:1 · 45 minBook
White-labelYour logo. Your domain. Your invoice.
Your logo. Your domain. Your invoice.
NicheDesk never shows up.
Branding is enforced at the tenant level — dashboard, public booking pages, transactional email, and the client portal all render under the reseller's identity.
Accent
Portal surface
- Custom domain: book.northagency.com
- Email from: hello@northagency.com
- Login screen, favicon, and OG image swapped too
book.northagency.com/glowbar
N
Book nowNorth Agency
Powered by North Agency · booking
Signature blowout
60 min · $75
Colour refresh
120 min · $180
Cut & finish
45 min · $60
Treatment add-on
20 min · $25
Confirmation email
You’re booked with North Agency on Thursday at 10:30.
Sent from hello@northagency.com · Reply to reschedule
No NicheDesk brandingOwn SSL domainReseller-level theming
AI that earns its keep
The receptionist never sleeps. The calendar stops leaking.
Two AI features your resellers can actually price: an agent that books from a text message, and risk scoring that turns flaky bookings into paid deposits.
Bloom & Co receptionist
Answering on SMS, WhatsApp & web
Checks live availabilityTakes the depositWrites to the calendar
No-show risk
Scored at booking time
- 71
Dev Okoye
Fri 16:00 · 2 prior no-shows · booked <2h ahead
- 44
Sam Riley
Fri 17:30 · First-time client · no deposit
- 9
Priya Raman
Fri 11:15 · Deposit paid · 14 visits
Automatic rule
Risk above 60 → require a 30% deposit and send an extra SMS 4 hours out. Configurable per service, per business.
62%
of bookings handled without staff touching the phone
38%
fewer no-shows once deposit rules go live
<2s
median reply time across SMS, WhatsApp, and web chat
How it works
Three moves from signup to MRR
No development work, no migration project. The platform is already built — you're adding a brand and a customer list.
01
Rebrand it
Upload a logo, pick an accent, point a domain. Ten minutes later the platform looks like it was built in-house.
- Custom domain + SSL
- Branded email sender
- Themed client portal
02
Onboard businesses
Create a tenant, apply a vertical pack, import clients from CSV. Each business is isolated at the database layer.
- Row-level security per tenant
- Vertical pack presets
- CSV + API import
03
Collect recurring revenue
Set your own resale price, bill through Stripe, and keep the spread. Optional application fee on every client payment.
- Your pricing, your margin
- Stripe Connect payouts
- Usage visible per business
Average agency goes live with their first paying business in under 9 days.
Model your margin →Revenue model
What does this actually pay you?
Set your resale price and portfolio size. NicheDesk charges you one flat platform fee — everything above it is yours.
Your inputs
25
$149
$6,000
Assumes a 1% application fee on Stripe Connect volume — the default platform take rate you can enable per business.
Your net MRR
$0
$61,512 a year, after the Growth plan
Subscription revenue$3,725
Payment fees (1%)$1,500
NicheDesk Growth−$99
Gross margin98.1%
Start building this0+
Agencies reselling
across 14 countries
0+
Businesses onboarded
gyms, salons, clinics, studios
$0.0M
Processed monthly
through Stripe Connect
0.00%
Uptime
trailing 12 months
Comparison
Built to be resold — not rented
The incumbents sell software to the business owner. NicheDesk sells the whole platform to you, so the customer relationship stays yours.
Swipe the table sideways to compare →
| Capability | NicheDesk | GoHighLevel | Vagaro | Mindbody |
|---|---|---|---|---|
| True white-labelOwn domain, own sender, zero vendor branding | Included | Partial | Not available | Not available |
| Reseller hierarchyAgency → business → staff, isolated per tenant | Included | Partial | Not available | Not available |
| Vertical packsTerminology and booking rules per niche | Included | Not available | Partial | Partial |
| AI booking receptionistBooks from SMS, WhatsApp, and web chat | Included | Partial | Not available | Not available |
| AI no-show risk + auto depositsRisk scored at booking, deposit rules triggered | Included | Not available | Not available | Not available |
| Memberships, packs & QR check-inCredits decrement on attendance | Included | Not available | Included | Included |
| Stripe Connect with platform feeTake a cut of processed volume | Included | Partial | Not available | Not available |
| Public API, webhooks & ZapierPer-tenant API keys | Included | Included | Partial | Partial |
| Priced for resale marginFlat platform fee, unlimited resale price | Included | Partial | Not available | Not available |
Comparison reflects publicly documented capabilities of each vendor’s standard plans.
Customers
Agencies that stopped renting software
Every quote below comes from an agency operating NicheDesk under its own brand.
41 businesses live
“The no-show scoring paid for the whole platform in the first month. Our gyms went from 14% no-shows to under 6% without changing anything else.”
Marcus Boone
Ops Lead, Ironside Group
“I quoted a custom booking build at $60k. NicheDesk let me deliver it in a week and bill monthly instead. That is the entire business model now.”
Kira Patel
Director, Studio Nine
“Vertical packs are the unlock. Clinics get patients and visits, tattoo studios get sessions and deposits — same platform, zero explaining.”
Tomas Weiss
Partner, Meridian Growth
“The AI receptionist answers at 11pm on a Saturday. Our owners genuinely think we built a call centre for them.”
Lena Ito
Founder, Pawline Partners
“Row-level isolation and per-tenant API keys made the security review a non-event. That is rare in this category.”
Daniel Okoye
CTO, Atlas Local Media
Integrations
Plugs into the stack your clients already run
Nothing here is an upsell tier. Connect an account, flip it on per business, and the events start flowing.
Stripe Connect
Payments, payouts, platform fees
Google Calendar
Two-way staff calendar sync
Twilio
SMS reminders and confirmations
Reminders and AI replies
Resend
Branded transactional email
Zapier & n8n
6,000+ downstream automations
Webhooks
Signed events for every action
REST API keys
Scoped per tenant, rotatable
Need something bespoke? Every object is reachable over the API, and outbound webhooks are signed and retried.
Read the integration FAQ →Pricing
One flat platform fee. You set the resale price.
No per-seat tax on your growth and no revenue share on your subscriptions. Charge your clients whatever the market bears.
Save 20%
Starter
Prove the model with your first few clients.
$39/mo
Billed annually · $468/yr
- 1 reseller brand
- Up to 5 businesses
- All vertical packs
- Booking pages + client portal
- Stripe Connect payments
- Email reminders
Most popular
Growth
The plan most agencies run their book of business on.
$79/mo
Billed annually · $948/yr
- Everything in Starter
- 3 brands · 25 businesses
- Custom domain + SSL
- AI receptionist & no-show risk
- SMS / WhatsApp reminders
- Forms, waivers & memberships
- Webhooks + Zapier
Scale
Unlimited portfolio, full platform control.
$159/mo
Billed annually · $1908/yr
- Everything in Growth
- Unlimited brands & businesses
- Full white-label (login, email, OG)
- Public API keys per tenant
- Custom vertical packs
- Application fee on payments
- Priority support + onboarding
14-day trial on every plan · No card required · Migrate your existing clients for free
FAQ
Questions agencies actually ask
Still unsure? Start the trial — nothing is charged until you invite your first business.
No. Branding, domains, packs, and pricing are all configured in the dashboard. The only technical step is pointing a CNAME at us, and we walk you through it during onboarding.
Your agency. Your brand.
Software you own the relationship for.
Spin up your white-label platform in an afternoon, onboard your first business this week, and start billing recurring revenue you actually control.
No card required · Cancel any time · Free migration from your current stack